bráulio amado

︎ Art, Design, Illustration
︎ D. Josh Cook

"With such a deep arsenal, choosing a style seems as if it could be somewhat of a chore."

With an incredible sense of finesse, Bráulio Amado brings a much needed analog flair to the worlds of graphic design and illustration. Gig posters captivate, album covers express and illustrations bring a necessary levity to publications like The New York Times. Everything is fuzzy and distorted as if seen through sun bleached eyes. All things point to a style that has been meticulously cultivated, that oozes out in such a seemingly effortless way. Hell, sometimes it is the work itself that does the oozing. 

Fluidity within his own style allows for the creation of pieces that feel similar to one another without ever feeling the same. Hand lettering and disintegrating type live like step brothers, and each illustration style simultaneously accepts and rejects one another. His body of work references any number of decades and cultures without committing to any single one, resulting in work that feels undoubtedly timeless. In speaking with him he mentioned that this happens as a matter of happenstance, as though he ingests all sorts of visual stimulation that forms a sort of “mess” inside his head that he pulls from. Ultimately, Amado “blames the internet!”

With such a deep arsenal, choosing a style seems as if it could be somewhat of a chore, but it sounds as if process helps make sense of it all. According to Amado he always starts a new project with a “really bad” sketch, on purpose, as to not influence what style he will lean on when moving forward with a piece. And only explores style once the conceptual aspect of each piece has been completely figured out. After which, it is as easy as choosing the style that will best communicate the intended message.

All of it surreal, all of it seemingly effortless, all of it making him somewhat of a fish out of water in the world of graphic design; the practice he studied at the School of Visual Arts. First at Pentagram, then Business Week and Wieden + Kennedy, Amado now operates as an independent graphic designer who doesn’t show any signs of slowing down or conforming to anything that isn’t unapologetically him.